Privacy Policy

Last updated: October 13, 2025

Ma boutique operates this store and website, including all information, content, features, tools, products and related services, in order to provide you, the customer, with a personalized shopping experience (hereinafter the "Services"). Ma boutique is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you access, use, make a purchase or another transaction, or otherwise communicate with us through the Services. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you confirm that you have read this Privacy Policy and understood the ways in which your information is collected, used and disclosed, as described herein.

The personal information we collect or process

When we use the term "personal information," we mean information that identifies you or that could reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or de-identified so that it cannot identify you or reasonably be linked to you. Depending on how you interact with the Services, where you live, and to the extent permitted or required by law, we may collect or process the following categories of personal information, including the inferences drawn from that data:

  • Contact details including your name, address, billing address, shipping address, phone number and email address.
  • Financial information including credit card, debit card and bank account numbers, payment card information, bank account information, transaction details, payment method, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, add to your cart, add to your wishlist, purchase, return, exchange or cancel, as well as your past transactions.
  • Your communications with us including the information you include in your communications with us, for example when you send a customer service request.
  • Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information including information about your interaction with the Services, particularly how and when you access or interact with the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you particularly when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services particularly from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
  • From our service providers particularly when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Providing, personalizing and improving the Services. We use your personal information to provide you with the Services, particularly to fulfill our contract with you, process your payments, fulfill your orders, remember your preferences and the items you're interested in, send you account-related notifications, process purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange shipping, enable any returns and exchanges, allow you to post reviews, and create a personalized shopping experience, for example by recommending products related to your purchases. This may include using your personal information to tailor and improve the Services in a more relevant way.
  • Marketing and advertising. We use your personal information for marketing and advertising purposes, for example to send you marketing, advertising and promotional communications by email, SMS or post, and to display online advertising for products or services to you on the Services or on other websites, particularly based on the items you have previously purchased or added to your cart, as well as your other activity on the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or respond to fraudulent, illegal, dangerous or malicious activity, protect public safety and secure our Services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials confidential. We strongly recommend that you do not share your username, password or other credentials with anyone.
  • Communicating with you. We use your personal information to provide you with customer service, respond to your requests, offer you efficient services and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, particularly requests from law enforcement or government authorities, to investigate or take part in civil discovery procedures, potential or ongoing litigation or other adversarial proceedings, and to enforce our terms or policies or investigate possible violations thereof.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. These circumstances may include:

  • With Shopify, service providers and other third parties who perform services on our behalf (for example, IT management, payment processing, data analytics, customer service, cloud storage, fulfillment and shipping).
  • With business and marketing partners, to provide you with marketing services and display advertising to you. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you for the purpose of targeted advertising and marketing content based on your online activity across different merchants and websites.
  • When you direct us, ask us, or otherwise consent to disclosing certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
  • With our affiliates or, more generally, within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with an applicable legal obligation (particularly in response to subpoenas, search warrants or similar requests), to enforce the applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide you with the Services and improve them. The information you submit to the Services is transmitted to and shared with Shopify as well as third parties who may be located in countries other than your country of residence, in order to provide you with the Services and improve them. To protect, develop and improve our business, we also use certain advanced Shopify features that incorporate data and information from your interactions with our store as well as with other merchants and with Shopify. To provide these advanced features, Shopify may use personal information collected from your interactions with our store, with other merchants and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, particularly in responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about Shopify's use of your personal information and the rights available to you, you can review Shopify's consumer privacy policy. Depending on where you live, you can exercise certain rights regarding your personal information here: Link to Shopify's privacy portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we recommend that you review their privacy and security policies as well as their other terms of use. We do not guarantee the confidentiality or security of these sites and are not responsible for them, including the accuracy, completeness or reliability of the information found on these sites. Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or to users of these third-party platforms, without restriction as to their use by us or third parties. The inclusion of these links does not in itself imply any endorsement of the content of these platforms or of their owners or operators, unless otherwise indicated on the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we are not aware that we "share" or "sell" (as those terms are defined under applicable law) personal information about individuals under the age of 16.

Security and retention of your information

Please note that no security measure is perfect or infallible, and we cannot guarantee "perfect security." In addition, information you send us may not be secure during transmission. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on various factors, such as the need to retain this information to manage your account, provide you with the Services, comply with our legal obligations, resolve disputes or enforce any other applicable contract or policy.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases we may decline your request as permitted by law.

  • Right of access. You may have the right to request access to the personal information we hold about you.
  • Right to deletion. You may have the right to request the deletion of the personal information we hold about you.
  • Right to rectification. You may have the right to request the correction of inaccurate personal information we hold about you.
  • Right to data portability. You may have the right to obtain a copy of the personal information we hold about you and to request its transfer to a third party, in certain circumstances and with certain exceptions.
  • Managing communication preferences. We may send you promotional emails. You can opt out at any time via the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, for example about your account or orders you have placed.

If you live in the United Kingdom or the European Economic Area, and subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to those listed above:

  • Objection to processing and restriction of processing: you may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
  • Withdrawal of consent: where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, the lawfulness of the processing based on your consent before its withdrawal remains unaffected.

You can exercise these rights at the designated places on the Services or by contacting us using the contact details below. To learn more about Shopify's use of your personal information and the rights that may be available to you, including rights regarding the data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as provided or permitted by law. In accordance with applicable law, you may designate an authorized agent to request the exercise of your rights on your behalf. Before accepting such a request from an authorized agent, we require that they provide proof of the authority you have granted them to act on your behalf, and we may ask you to confirm your identity directly with us. We will respond to your request within the timeframes provided by law.

Complaints

If you would like to file a complaint about our processing of your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to challenge our decision by contacting us using the contact details below or by filing a complaint with the competent data protection authority in your region. For the EEA, you can find a list of the supervisory authorities responsible for data protection here.

International transfers

Please note that we may transfer, store and process your personal information outside the country where you live.

Where we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or, where applicable, an equivalent contract from the competent authority of the United Kingdom, unless the data transfer is to a country recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy at any time, particularly to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice, in accordance with applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please call us at , email us at woodmeparis@gmail.com or contact us at dfbgbfdb, Paris, 75000, FR. For the purposes of applicable data protection legislation, we are the controller responsible for processing your personal information.